Monday, August 27, 2007

The chews that ooze? Are you people for real?

Mars have introduced a new sweet. It's part of the Starburst (nee Opal Fruits) range, and is called the Starburst Choozer. First of all, when are we going to get tired of "z" instead of "s" as a signifier for what is young and hip? Second of all, the, um, slightly menstrual quality of the dollop of "ooze" that falls on the man in the ad is enough to turn a person's stomach, and the fact that this is then followed by the policeman sticking his finger in the ooze and licking it off, well, it kind of makes you hope to avoid the ad altogether when you're having your tea.

Finally, the tag line. The chews that ooze? Sores and spots ooze. Dead union members strapped to radiators ooze. Sweets shouldn't ooze. It's not right.

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